Apple CEO Tim Cook visited Tokyo, Japan, emphasizing that the company has created more jobs in the United States, and said that Apple will come from Quality suppliers from China, the United States and Japan are integrated.
“We have created more than 2 million jobs in the United States,” Cook said. For example, he said, “The glass of this iPhone is made by Corning, Kentucky. Some of the iPhone’s semiconductor components are made in the United States. There is a lot of manufacturing in the United States, not just the final assembly of the product.”
Cook had an exclusive interview with Nikkei in Tokyo, and also visited local Apple stores and ink supplier Seiko Ink. Cook met with many iPhone application developers, including self-taught and now 84-year-old Masako Wakamiya.
“The way we make our products is to look at all the countries, see what kind of expertise the factories in each country have, and then choose the best,” Cook said, using Seiko Ink as an example. “It’s because of their expertise that we are able to use this color on the iPhone. We have worked with them for many years and have grown together. Both parties like to work together, we promote each other and innovate together.”
According to reports, more than 90% of Apple’s products are still assembled in China.
Cook also met with students at Tokyo Rikkyo Elementary School as part of Apple’s push for computer science education. Cook said that Apple’s core belief is that education can solve economic inequality caused by technology and automation.
“We are convinced that coding should be taught in all schools. I am glad this will happen in Japan.”
Cook also expressed confidence in Apple’s ability to innovate. There are criticisms that advances in smartphone technology are becoming trivial. Cook countered the view that the smartphone market had peaked.
“As far as I know, no one would call a 12-year-old child an adult,” he said. “Sometimes these steps of progress are large, and sometimes these steps are small. But the key is to make things better, not change.”
He added: “The company’s innovative spirit and genes have never been stronger. The company’s product line has never been stronger.” In October this year, it was reported that Apple asked suppliers to increase the production of iPhone 11 by 8 million because of Apple’s new model. Global demand for smartphones is better than expected.
But Cook hopes to use Apple Watch and other tools to provide healthcare services to strengthen Apple’s traditional performance. “If you ask me what Apple’s greatest contribution to humanity is in the field of healthcare,” he noted, the ECG technology built into Apple Watch allows users to measure heart rate.
He said: “In fact, only a few people do ECG every year, which is a small proportion of the total population.” “Now it is on your wrist.”
Cook said that Apple has become accustomed to competition, which helps it to provide users with better healthcare services. “We may have more competitors than any company on the planet,” he said. Apple’s biggest competitors in the smartphone space are Huawei and Samsung Electronics. In the field of personal computers, Apple’s Macbook is struggling to grab market share, and Apple’s streaming service Apple TV + has recently entered the already saturated video streaming market.
However, US and EU regulators do not think so. The U.S. Department of Justice and EU antitrust officials have launched an investigation into Apple to assess whether Apple has adopted an unfair policy on its app store, putting applications that compete with Apple services at a disadvantage.
“As long as it is not abused, monopoly itself is not a bad thing,” Cook said, while insisting that Apple does not have a monopoly in any area. “The question for these companies is, have they abused their power?” “This is a decision of the regulator, not my decision.”
Cook also expressed dissatisfaction with comparing Apple to similar-sized technology companies. As tech companies such as Facebook and Google have been accused of misusing consumer data, public dissatisfaction with these big tech companies has grown. Mr. Cook called last month for a federal privacy law that sets him apart from Apple.
It is worth noting that Apple also refused to decrypt the iPhone of the suspect in the San Bernardino attack on the grounds of consumer privacy. In December 2015, two terrorists killed 14 people in an attack in San Bernardino.
“It’s important to realize that technology itself and these big tech companies are not set in stone,” he said. “We know that you are not our product. We will never sell your data.