Apple CEO Steve Jobs holds a new iPhone in his hand while giving a keynote speech at the Mac world conference in San Francisco.
The iPhone ushered in its 13th birthday, which sane that this flagship product of Apple officially entered the youth period.
Although Apple no longer discloses sales of new iPhones, analysts estimate that total iPhone sales are steadily approaching 2 billion.
According to eight analysts surveyed by Bloomberg, Apple is expected to sell nearly 195 million iPhones in fiscal 2020 (as of the end of September this year). This will be an increase from last year’s estimated 186 million units, and will also bring the total iPhone sales to about 1.9 billion units since its launch.
On January 9, 2007, American time, Apple co-founder Steve Jobs released the iPhone for the first time at the Mac world show in San Francisco. Although it has been widely acclaimed from the beginning, almost no one could have predicted that it would sell so much.
The global smartphone market is currently saturated. Although Apple still relies on the sale of new devices, its business model is increasingly dependent on the ecosystem built around the iPhone.
For example, Apple’s service division now includes businesses such as the App Store, payment service Apple Pay, and music service Apple Music.
In order to divert investors’ attention from specific sales of iPhones and other products, Apple stopped reporting iPhone, iPad and Mac sales in early 2019.
If analysts’ predictions are correct, iPhone sales in FY 2020 will be significantly lower than iPhone sales during peak sales periods, including FY 2015, FY 2016, FY 2017, and FY 2018. However, thanks to the still-growing business model, Apple is still expected to generate more than $ 275 billion in revenue and record-setting in fiscal 2020.
There is no doubt that it is very important for Apple to successfully convince consumers to continue to buy the new iPhone. Product sales are still Apple’s main source of revenue, with the iPhone accounting for the largest share. Moreover, the reason why Apple’s services revenue can grow is because all iPhones have been used by smartphone users around the world.
With strong holiday sales, Apple is expected to report strong iPhone demand in its quarterly earnings report later this month. Looking ahead, there will be more and more discussions around Apple’s upcoming 5G-enabled iPhone.
Wall Street analysts’ optimism has led to a sharp rise in Apple stock prices over the past year. In the past 12 months, Apple’s market value has increased by more than $ 600 billion.