Nokia smartphone shipments drop sharply in 2019, only 12.9 million units sold

IT House February 2 news According to foreign media phonearena reports, HMD Global released a number of Nokia smartphones last year, including Nokia 7.2 and the flagship Nokia 9 PureView. But according to Counterpoint Research, the company has actually had a tough year in the smartphone space.

Market analysts believe that HMD Global sold only 12.9 million Nokia-branded smartphones between January 2019 and December 2019. The results show a significant drop of 27% compared to 17.59 million smartphones sold in the previous 12 months.

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HMD Global entered the US market last year and launched a number of smartphones. However, the lack of new product launches in China, coupled with increased competition and delayed launch schedules, have already cost the company.

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The release of Nokia 6.2 and Nokia 7.2 also didn’t seem to help much. The holiday quarter proved to be the company’s worst quarter since the third quarter of 2017, with only 2.8 million units shipped, a 41% year-on-year decrease.

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Fortunately, smartphones are not the only products sold by HMD. The company has a strong feature phone business, with shipments reaching 53.49 million units in 2019. It is down 17% compared to 2018 but has experienced steady quarterly growth since the second quarter of 2019, and this trend is expected to continue into this year.

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