On July 31, a number of third-party research institutions released a report on the global smartphone market for the second quarter. All data reports pointed out that Huawei’s global mobile phone market share officially surpassed Samsung and became the well-deserved king of mobile phones.
This is the first time that Huawei has surpassed Samsung to become the world’s largest smartphone supplier in terms of shipments. Analysis believes that the Chinese market is the key to its success.
The first is data from IDC. In the second quarter of 2020, global smartphone shipments were 278.4 million units, a year-on-year decrease of 16%. Huawei’s shipments in the second quarter of 2020 fell 5.1% year-on-year, but it ranked first in global shipments for the first time with 558 billion smartphones.
This was mainly due to Huawei’s huge growth in the Chinese market, which increased by nearly 10% year-on-year, which offset the company’s downward trend in other international markets. Samsung shipped 54.2 million units in the quarter, following closely behind with a 19.5% share. However, the South Korean technology giant fell more than 28.9%, the largest drop among the TOP5 manufacturers.
According to Canalys data, Huawei’s global shipments in the second quarter of this year fell by 5% year-on-year, and overseas shipments even fell by 27% year-on-year, but China’s shipments increased by 8% year-on-year. Since more than 70% of Huawei’s mobile phones were sold in the Chinese market in the second quarter, its Chinese market share reached 44.3%, which also dwarfs Samsung, which has less than 1% market share in China.
Canalys analysts mentioned that Samsung’s core markets, such as Brazil, India, the United States and Europe, have been severely affected by the outbreak and lockdown. The analyst believes that the new crown epidemic has caused such a result. Once the global economy begins to recover, it will be difficult to maintain the world’s number one ranking by relying solely on Huawei in the Chinese market.