Google CEO backs EU’s temporary ban on facial recognition

Netease Technology News on January 21st, according to foreign media reports, on Monday, U.S. local time, the EU ’s proposal for a temporary ban on facial recognition technology won the praise of Sundar Pichai, CEO of Google and its parent company, Alphabet. Yes, but Microsoft President Brad Smith expressed the opposite view.

Pichai mentioned that technology could be used for evil purposes as one of the important reasons he supports the ban. But Smith said that the ban was like “slapping a chicken with a slaughter knife.

“I think it’s important for governments and regulators to resolve this issue as quickly as possible and develop a framework for the use of facial recognition technology,” Pichai said at a conference organized by Bruegel, a think tank in Brussels. The results are immediate, but It may take some time before we really think about how to use it. The use of this technology is up to governments. 

Smith, also Microsoft’s chief legal officer, cited the benefits of facial recognition technology in certain situations, such as the use of NGOs to find missing children. “I really don’t want to say when this technology can help family reunite, let’s stop people from using it,” Smith said.

Smith continued: “The second thing I want to say is that if you really believe there is a reasonable alternative that would allow us to use a scalpel instead of a cleaver to solve this problem, you don’t need to ban it. It’s important It’s about finding the problem first and then making the rules to ensure that the technology is not used for large-scale monitoring. In the final analysis, there is only one way to make the technology better, and that is to use it. “

The latest leaked proposal document shows that the European Commission has adopted a stronger stance on artificial intelligence (AI) than the United States, which will strengthen existing privacy and data rights regulations. Some measures include a five-year moratorium on the use of facial recognition technology in public areas to allow the EU time to study how to prevent technology abuse.

Pichai urged regulators to adopt a “proportionate approach” when drafting the rules, and the European Commission will publish recommendations on the issue in a few days. As companies and law enforcement agencies increasingly adopt AI technologies, regulators are working to find ways to manage AI, encourage innovation, while trying to curb potential abuse issues.

Pichai said that there is no doubt that AI needs to be regulated, but rule-makers should exercise caution. “Reasonable regulation must also take a commensurate approach, balancing potential hazards, especially in high-risk and high-value areas,” he said.

Pichai believes that regulators should customize rules based on different industries, and take medical devices and autonomous vehicles as examples. These areas require different regulatory rules. He said governments should adjust the rules to agree on core values.

Earlier this month, the U.S. government announced guidelines for AI oversight aimed at limiting government authority oversteps and urged Europe to avoid aggressive practices. Pichai said that it is important to be aware of the problems that AI can bring. Although it can bring great benefits, it does have potentially negative consequences.

One area of ​​concern is the so-called “deep fakes”, the use of AI to re-edit video or audio content. Pichai said that Google has released open datasets to help researchers build better tools to detect such content. 

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