Technology News January 2 news, the US mobile analytics company Sensor Tower shows that during the Christmas of 2019, consumers worldwide spent 210 million on mobile game applications The US dollar increased by 8% year-on-year.
This is higher than the $ 195 million in the same period last year. US mobile game players spent $ 58 million, which is 2% higher than Christmas 2018. In addition, during the Christmas season of 2019, the proportion of mobile game spending worldwide as a percentage of total app spending was 76%, compared to 73% in the United States.
According to Sensor Tower estimates, benefiting from the influx of new device sales, new mobile device users, and a large influx of consumers holding gift cards, during the Christmas season of 2019, consumers worldwide spent on the Apple App Store and Google Google Play Reached $ 277 million. This means that the revenue of these app stores increased by 11.3% year-on-year, and their revenue was $ 249 million in the same period last year.
Sensor Tower said that in December 2019, about 5% of the total revenue of the App Store and Google Play app stores came from Christmas. The total revenue of the two app stores in December 2019 was close to $ 5.1 billion, 8% higher than the approximately $ 4.7 billion in December 2018.
During Christmas 2019, users spend most of their mobile apps on gaming categories.
Non-game application spending during the Christmas period of 2019 was the US $ 67 million, an increase of approximately 24% compared to US $ 54 million in the same period last year, and the proportion of all application spending was approximately 2% higher than the same period last year. On the App Store, non-game application spending, like the streaming video service Disney + (Disney +), has the highest proportion of entertainment applications, reaching 24%; and on Google Play, non-game application spending The highest application is social applications, accounting for 16%.
During Christmas 2019, the # 1 non-gaming app among all app spending worldwide was an online dating app Tinder, which earned $ 2.1 million in revenue. Comparing the App Store and Google Play platforms, consumer spending on the App Store was $ 193 million, an increase of about 16% over the same period last year; spending on Google Play was about $ 84 million, compared with the same period last year An increase of about 2.7%.