Foreign media: Apple Samsung shipments in the fourth quarter are comparable, this year is more intense

Netease Science and Technology News on January 30th, according to foreign media reports, the fourth quarter data from market research institutions shows that Apple is expected to challenge Samsung’s position and become the world’s highest-selling smartphone supplier.

Forecast data released by various industry research institutes on Thursday local time shows that during the key holiday shopping season, Apple smartphone shipments are close to or have exceeded those of South Korean competitors. According to market research firm Strategy Analytics, Apple shipped 70.7 million iPhone smartphones in the fourth quarter, slightly higher than Samsung’s 68.8 million. Canalys estimates that Apple sold 78 million smartphones in the quarter, exceeding Samsung’s 71 million in the quarter. IHS Markit researchers concluded that Samsung sold 70.7 million smartphones, while Apple sold 67.7 million.

Since Apple stopped publishing data about its iPhone sales a year ago, and Samsung’s data includes total shipments of smartphones and feature phones, market research companies can only make estimates. However, the consensus of various market research institutions is that the two major brands in the mobile phone field are no longer close.

The three market research companies also estimated that Huawei shipped 56 million smartphones in the quarter.

Apple announced its fourth-quarter earnings this week, with record revenue and profits, and its stock price hit a record high. Apple’s wearables and services business grew strongly in the quarter, and the iPhone smartphone business once again became the crown jewel. Samsung reported that its mobile business had improved operating profit, but the long-term downturn in the memory chip business affected Samsung’s quarterly results. The memory chip business was once Samsung’s most profitable business.

The iPhone recovery seems to be largely due to the successful launch of the iPhone 11 series. At the beginning of last year, Apple’s performance began to decline in the last quarter reversed. Apple has asked suppliers and chip makers to increase production to meet higher than expected market demand. In addition, Apple is said to launch a lower-priced iPhone in March this year, which is expected to further boost the company’s performance growth.

Usually when Apple launches a new model in the fourth quarter, iPhone sales will increase significantly. IHS data also shows that Samsung’s total smartphone shipments far surpassed Apple’s in 2019. The former’s smartphone shipments were 295 million, compared to Apple’s 193 million. Samsung plans to upgrade its Galaxy series flagship smartphones in February this year and launch a new foldable phone; Samsung also said that it will push 5G technology to mid-range Galaxy A series smartphones for the rest of the year. The move is bound to place the two companies in fierce competition throughout 2020.

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