Fighting Fraud Through Video Verification of Merchant Identity During Amazon epidemic: Netease Technology News April 27, according to foreign media reports, with the outbreak of the new coronavirus, Amazon’s way to combat merchant fraud has also changed.
On Sunday, local time in the United States, the company announced that it was testing a new method of combating fraud, that is, using video conferencing to verify the identity of merchants wishing to sell goods on its website.
As the world’s largest online retailer, Amazon has long faced scrutiny on how to regulate counterfeit and unsafe products on its platform. Fake goods have frustrated top brands such as Apple and Nike, and some companies no longer even sell their products through Amazon.
Fighting Fraud Through Video Verification of Merchant Identity During Amazon epidemic:
Amazon said its pilot project began earlier this year, including face-to-face interviews with potential sellers. However, due to the outbreak of the highly contagious new coronavirus outbreak, and was required to maintain a safe distance and other measures, Amazon’s method of verifying the identity of the merchant was completely turned to video conference in February.
Amazon said that in addition to other risk screening conducted by Amazon, this “interview review” has been piloted in more than 1,000 merchant applicants in China, the United States, the United Kingdom and Japan.
Amazon ’s additional review may make the lives of some Chinese sellers even more sad, because they have registered multiple accounts using a private Internet or a fake utility bill. According to a survey conducted by Marketplace Pulse in 2019, Chinese merchants accounted for 40% of the top 10,000 Amazon sellers in Europe.