The technology industry has faced huge shocks in the past year. In addition to embracing new technologies in industries such as health, communications, and transportation, manufacturers and consumers also hope to seek future development trends in the technology industry through CES.
The 2020 International Consumer Electronics Show (CES) will be held in Las Vegas from January 7 to January 10. CES has always been the stage for major manufacturers around the world to showcase the latest technological frontiers and the coolest product launches. This year’s number of CES exhibitors exceeds 4,500, and the number of participants is as high as 175,000. Hundreds of Chinese companies including Huawei will also make a collective appearance at CES and become the main force of the exhibition.
Smart technology is everywhere
Artificial intelligence technology is now ubiquitous. It has been integrated into all aspects including automobiles, home products, smart cities and personal medical care. The ability of voice assistants has also been continuously improved.
Sarah Brown, Director of Public Relations, Consumer Technology Association (CTA), said: “AI software applications will make people’s lives more convenient. With the improvement of voice and visual recognition technology, AI-enabled products are everywhere in this year’s CES. “
Global sales of Apple Watches in 2019 have exceeded the annual export volume of all Swiss watch brands combined. According to IDC, Swiss watch exports in 2019 are 21 million, while Apple Watch shipments are as high as 28.5 million. IDC data also shows that in the ten years from 2013 to 2023, the total global smartwatch shipments are expected to reach 100 million, of which Apple Watch accounts for nearly a third.
According to estimates from the global wearable device market released by market research company Canalys, the North American wearable device market reached $ 2 billion in revenue in the second quarter of last year, and total shipments increased by nearly 40% to 7.7 million. Canalys said that the main growth driver is sales of smartwatches, with Apple and Fitbit in the top two. According to Canalys, North America accounts for about 60% of AppleWatch shipments, and Apple shipped 4.7 million smartwatches in the second quarter.
The wearable giant Fitbit, which was acquired by Google last year, will also make a low-profile appearance at this year’s CES. Google paid $ 2.1 billion for the acquisition. Fitbit said its health business revenue in 2019 is expected to exceed $ 100 million. Google’s acquisition of Fitbit will significantly intensify its competition with Apple. Alphabet’s healthcare business Verily leverages a large amount of user data to provide users with personalized healthcare solutions through analytical tools, interventions, research, and more.
Smart speakers have also become popular in the past few years, but a major problem facing global Internet giants is the incompatibility of voice communication standards. For example, when using the Amazon AI speaker Echo, the hardware products of the Google ecosystem cannot be activated.
At the end of last year, the three Internet giants Amazon, Apple, and Google jointly led the wireless communication standard development organization ZigbeeAlliance, and jointly established the “ProjectConnectedHomeoverIP” project that led the standard development to develop a unified communication standard for networked home devices. The alliance plans The technical parameters will be disclosed in the second half of 2020. This standard plan will also be extended to home appliance manufacturers to truly build home IoT services that are convenient for consumer needs. Eventually, the platforms of various companies will be compatible with each other, and different voice assistants can also be implemented across devices. Cross-vendor voice operations.
The latest data released by research firm Canalys shows that in terms of voice assistants, the pioneer Amazon, with Alexa, occupied 31.1% of the global share, temporarily ranking first, and Google Assistant ranked second with 30%.
The Canalys report pointed out that the global shipments of AI speakers in 2018 were 78 million units. By the third quarter of 2019, the global smart speaker shipments reached 28.6 million units, an increase of 45% year-on-year. In terms of volume, Alibaba ranks second in the world with 3.9 million units, and China ranks first. Third to fifth in the world are Baidu (3.7 million units), Google (3.5 million units), and Xiaomi (3.4 million units).
Self-driving hasn’t “drive”
In recent years, cars and driverless companies have been the biggest highlights in the CES showroom, and 2020 was once considered the first year of driverless development.
This year, Fiat Chrysler Automobile Group plans to release plug-in hybrid electric versions of Jeep Wrangler, Grand Cherokee, and Guide models. The company will also unveil the mysterious concept car “AirflowVision”; BMW will also show the latest i3 concept car; Ford will show Mustang Mach -Connectable technology for the E-model; GM will integrate Amazon’s Alexa voice assistant service. For Japanese automakers, Toyota and Honda also promised to leave suspense in the market.
In terms of autonomous driving technology, Aptiv will show the next-generation smart car fully connected car control architecture; Bosch will show in-house developed lidar sensors, and Sony has previously said it will enter the radar sensor field; Daimler Chairman OlaKallenius Explain the scenario of how people and cars interact in the future; French car Renault Group also plans to show the preview of CartoHome intelligent networking solutions with partner Otodo at CES, and launch MasterZ.E hydrogen at the automotive supplier Virginia Fuel car exhibition and test drive experience.
However, the technological development of autonomous driving is facing a bottleneck, at least not as fast as people think. The industry believes that the complexity of autonomous driving is far more than expected a few years ago.
NVIDIA will also continue to appear at this year’s CES. “This means that there will be more computing power to run this software in autonomous vehicles in the future, such as Orin and AGX products.” Danny Shapiro, senior director of Nvidia’s automotive division, told First Financial reporters at last month’s GTC technology conference.
Shapiro told First Business News that the challenge of autonomous driving has always been. “In the beginning, people ’s expectations were too radical, and they thought that the AI super brain could replace the human brain to achieve autonomous driving. We did have done a lot of training, but it was not enough and needed more training.” He told First Financial reporter, “There are more than 20 kinds of deep network neural models, the complexity is also increasing, and the number will increase in the future. We need more accurate calculations. To this end, we have launched a lot of development tools. Now we need to allow autopilots to accumulate more mileage. A lot of simulations to ensure safety. “
He also said that the next level of autonomous driving is to predict objects, such as other vehicles and objects, to respond, and now the world is doing self-driving tests, but mainly autonomous driving in closed environments, such as Volvo Trucks, in In the application scenarios of ports, airports, mines, construction sites, farmland, and shuttle buses.
Chinese companies exhibit actively
As the main force at CES every year, Chinese brands have occupied 33% of the total exhibitors since last year. At this 2020 CES, Chinese companies continue to be the main force.
SarahBrown said: “In terms of exhibition area, although the area of Chinese exhibitors is slightly reduced compared to last year, most of the major exhibitors continue to participate, and some of them have even increased their booth space.”
Simon Bryant, an analyst at FuturesourceConsulting, a consulting firm, said that for Chinese companies, CES is an important occasion for them to demonstrate their capabilities and advanced technologies to the world. Many companies hope to use this platform to sell products to Europe and South America, but not necessarily to the US market. “As the Chinese domestic market is saturated, Chinese companies are looking for business opportunities in these overseas markets,” he said.
Chinese technology companies Baidu, Alibaba, Tencent, and Xiaomi (BATX) have been seen as competing against the US tech giants Facebook, Alibaba, Amazon, and Google (FAAG). Bryant said: “Baidu can use CES to demonstrate its digital voice assistant capabilities to compete with Amazon and Google smart speakers globally.”
Other topics discussed this year at CES include 5G technology, quantum computing, 8K TV, and more. Tokyo will host the Olympic Games this year, and 8K events will be provided at that time. It is expected that more 8K TVs will officially appear in 2020. The industry judges that TV is definitely a hot spot at CES2020.
Although 8K TVs have become popular, 4K TVs will continue to dominate in 2020. Analysts had expected that 8K TVs would account for less than 1% of total sales. However, major brands will increasingly introduce high-end 8K TVs, equipped with the most advanced display technologies and image engines. Sony is also expected to release 8K TV series including 75-inch and 85-inch Z8H.
Companies such as Samsung and LG will also release new refrigerators and washing machines with displays. These companies also hope to simplify people’s lives by implementing centralized control of the Internet of Things in TVs or voice-controlled devices. Virtual reality vendors will also continue to work hard to find markets and continue to promote the development of technologies that experience more sensations in VR, such as physical touch (touch) and “digital shoes.