Apple Will Continue to Invest in The Apple Car Project

According to AppleInsider, Morgan Stanley analyst Katy Huberty (Katy Huberty) expects that Apple Will Continue to Invest in The Apple Car Project. Apple will invest nearly $ 19 billion in automotive research and development this year, as a comparison, Huberty It means that the R & D expenditure of the entire automotive industry is between 80 billion and 100 billion US dollars.

The influx of large amounts of money into automotive research and development is one of the reasons why Apple and other technology companies may disrupt the automotive market.

Huberty revealed that Apple sees automotive technology as “a huge market,” similar to its views on health and financial technology. Huberty predicts that Apple ’s ultimate goal is to develop “vertical integration solutions” in automotive technology.

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