Apple or adjust iPhone release frequency to twice a year

Netease Technology News on December 3, JP Morgan Chase analyst Samik Chatterjee predicted in a new research report that Apple may be planning a major adjustment to its normal iPhone release schedule. He expects that Apple will soon release new iPhones twice a year instead of once a year.

Chatterjee said in a research report that Apple will launch four new iPhones next year, including a 5.4-inch, two 6.1-inch, and 6.7-inch models. Starting in 2021, Apple’s new iPhone release will be adjusted to spring and Once in autumn. Chatterjee believes that the change in release time may help Apple eliminate the “seasonal impact” before and after the launch of the new iPhone, and be in a better position to compete with competitors’ products throughout the year.

Chatterjee also said that the new iPhone release schedule can help Apple reduces the impact of “product cycle errors”, which means that if Apple makes a major mistake on the new iPhone, it has the opportunity to correct or do it faster Other adjustments, instead of waiting for a year, will not have this opportunity until the next new iPhone release.

Chatterjee wrote in his research report, “There is a reason to believe that letting people understand the iPhone product cycle from 2020 to 2021 will have a positive impact on its sales.” He expected that all of the above will be in 2020 The new iPhones launched in 2010 will support 5G networks, and the two high-end models will be equipped with 3D sensors, that is, sensors that scan the surrounding environment in 3D.

The biggest concern in Chatterjee’s research report is undoubtedly the change in the way the iPhone is released. Apple last adjusted the iPhone release method when the iPhone 4S was released eight years ago, from the previous summer to the fall. Chatterjee’s sources point out that two new iPhones will be released in the first half of 2021, and then two new iPhones will be released in the second half of 2021. This may not only be a better way to cope with the growing number of iPhone models but also make Apple and Samsung more consistent in the way they release flagship products each year. (Liu Chun)

Leave a Reply

Your email address will not be published. Required fields are marked *