Amazon Prime members exceed 150 million: “same day” service is too popular

Netease Technology News January 31, according to foreign media reports, Amazon announced its fourth quarter 2019 financial results on Thursday, the company listed Prime member services as one of the main contributors to the growth of the holiday shopping season in the financial report One. Amazon said it currently has more than 150 million Prime members, and the number of people joining Prime membership services in the quarter reached a record high. Since the number of users exceeded 100 million in 2018, Amazon has added more than 50 million Prime members.

It is reported that more people subscribe to Prime membership services during the holiday shopping season than at other times of the year. People do this to ensure that holiday gifts are delivered early. But Amazon also attributed the sharp increase in Prime membership to the service’s launch in Brazil last September. 

Previously, Prime members would need to subscribe to Amazon Fresh for the same-day delivery service for $ 14.99 per month. In October last year, this service was no longer charged, and “Same Day” became a benefit for all Prime members.

Last year Amazon worked hard to achieve “same day delivery” to prevent users from placing orders elsewhere. This move will also help retain existing Prime users and add new ones. “Same Day” is convenient for users, but not cheap for Amazon. But other businesses offset the cost of logistics.

Amazon said that in the fourth quarter of last year, the company had revenues of $ 87.4 billion and realized profits of nearly $ 3.3 billion, both of which exceeded Wall Street expectations. Amazon’s retail business is booming, and its cloud computing unit, Amazon Web Services and Advertising, has also seen significant revenue growth. 

All this helped Amazon offset rising shipping costs. Although the company continues to expand its logistics network and its logistics costs have soared to $ 12.9 billion, this is not enough to affect Amazon’s profitability

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