Amazon holiday sales record new 5 million Prime members

E-commerce giant Amazon said on Thursday that this year ’s Thanksgiving Christmas holiday sales “set a record” and that Amazon ’s smart speakers and other products have been on sale. In addition, 5 million new customers worldwide have begun a Prime free trial or paid membership. On Thursday, Amazon closed up 4.45% .

According to reports, Amazon said on Thursday that this year ’s Thanksgiving Christmas holiday sales “set a record” with billions of items delivered and Amazon devices such as millions of smart speakers Echo Dot sold.

In addition, the company said that 5 million new customers worldwide have begun a Prime free trial or paid membership. And thanks to the Christmas holiday this year, the number of products delivered by Amazon on the same day or the same day has tripled year-on-year. In addition, independent third-party sellers sold more than 1 billion items.

On Thursday, Amazon closed up 4.45%, one of the best-performing stocks in the S & P 500 Index, the largest single-day gain since January 30; it closed at $ 1,867.77, a record high since July 30 this year.

For retailers, the Thanksgiving Christmas holiday is the most important time of the year. According to the American Retail Association, the holiday sales accounted for one-fifth of the retailer’s annual sales. Mastercard statistics show that during the holiday shopping season from November 1 to Christmas Eve, US e-commerce sales reached a record high, an increase of 18.8% year-on-year; while physical store sales were weak during the same period, increasing by only 1.2%.

As U.S. sellers increasingly embrace online shopping, brick-and-mortar retailers such as Wal-Mart and Target have begun to promote online business in order to compete with Amazon for online shopping market share.

Adobe estimates that online spending will climb to $ 143.8 billion for the entire holiday shopping season, including Christmas. 61% of online consumers will use same-day delivery services or order online and pick up in-store, which gives traditional retailers such as Target and Wal-Mart the opportunity to surpass Amazon in online sales growth.

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