Apple had to announce that Phone sales in the Chinese mainland market fell; but one year later, Apple found that iPhone shipments have achieved double digits growth of.
Data show that in the Chinese mainland market in December 2019, iPhone shipments were approximately 3.2 million units, an increase of 18.7% over the 2.7 million units in the same period last year.
According to Bloomberg, the figures are calculated based on data from the China Academy of Information and Communications Technology (CAICT) and shipments of Android devices.
Data from the China Institute of Information and Communications Technology show that in December 2019, domestic smartphone shipments were 28.931 million, a decrease of 13.7% year-on-year, accounting for 95.0% of mobile phone shipments over the same period, of which Android phones accounted for 89.0% .
In addition, domestic brand mobile phone shipments were 26.613 million, a year-on-year decrease of 17.3%, accounting for 87.4% of mobile phone shipments during the same period.
According to calculations, we can see that other systems of mobile phones are very small, iOS accounted for 11.0%, about 3.182 million.
Apple does not currently sell iPhones with 5G capabilities, but the current increase in sales means that people are expected to sell iPhones well in the Chinese mainland market before the Chinese New Year on January 25.
On January 2, 2019, U.S. time, due to the decline in iPhone sales in the Chinese mainland market, Apple was forced to lower its revenue expectations for investors. Apple announced at the time that it expected revenue of $ 84 billion in the fourth quarter of 2018, instead of the previously estimated $ 89 billion to $ 93 billion.
Apple CEO Tim Cook said at the time: “iPhone revenue was lower than expected, mainly in Greater China. This is why all of our revenues are lower than expected, and also the reason for the year-on-year decline in revenue. “Although Greater China and other emerging markets are the main reason for the decline in iPhone revenue year-on-year, in some developed markets, the upgrade of the iPhone is not as strong as we think.”
Cook also added that this involves currency exchange rate issues, but he also mentioned “reduction in operator subsidies” and “some customers use the opportunity of a substantial reduction in iPhone battery replacement prices” to replace new batteries instead of upgrading their phones.
Since then, Apple has introduced price cuts and discounted sales aimed at boosting iPhone sales in China. But by the end of 2019, analysts have been at odds with the success of these initiatives.
In a recent earnings call, Cook said the moves were successful in attracting more Chinese consumers.
Apple plans to release the fourth quarter of 2019 financial results by the end of January.